How to Start Selling Successfully on Shopify & Amazon

Many are experimenting with e-commerce as though it were a short-change fling. Name a product, place an ad, and money will be coming in. Then reality hits. Money back, unexpected fees, extended shipments, an inquiry e-mail, and a bank account that appears messy.

The combination of selling on both Shopify and Amazon will work on some of that with a plan. Amazon also carries with it already spending buyers. Shopify assists you in building a genuine store and a genuine brand that you possess. When one installs them properly, one can enjoy more consistent sales and fewer. One platform made the rules change, and now I am in a jam.

This takes you through a pure newcomer route. No hype, no fancy words. Just steps you can follow.

Why selling on both Shopify & Amazon can work?

Selling on both Amazon and Shopify is balanced. Amazon brings traffic. Shopify gives control. Amazon already possesses customers who seek products. Shopify also allows you to create your brand and customer base.

This 3 is effective when there is a real problem that your product addresses, your prices are reasonable, and you are prepared to operate two systems. It is not a buy-and-sell strategy when you blindly follow the trending items without training on the fundamentals of the business.

Most beginners fail due to the fact that they begin without knowledge about platforms. Edu Sphere teaches students the dynamics of Amazon and Shopify operating individually and in combination, such that you are aware of when dual selling should or should not suit your case.

Step 1 – Choose a product with real profit room

Everything depends on product choice. A good product does not simply become popular. It should be left with room to make a profit even with fees, shipping, returns, and advertisements. Numbers on paper will not work in the real world.

Search for products that have a constant demand, are easy to use, and have less risk of return. It is best to avoid a weak product and something with stiff competition initially.

At Edu Sphere, students learn product research using simple methods, not only paid tools. They are shown how to calculate profit correctly, so mistakes are avoided early.

Use this simple profit room check:

1. Target 30% to 40% gross margin after product cost. If your item costs $10 landed (product + shipping to you), selling at $14 is not enough.
2. Assume returns will happen. Even a 3% return rate can hurt if your item is fragile or sizing-based.
3. Avoid products that break easily. Glass, messy liquids, weak packaging. Beginners suffer here.
4. Prefer products that solve one clear problem. A buyer should understand it in 5 seconds.

A quick way to sense profit room:

• Find similar items on Amazon.
• Look at typical prices.
• Estimate Amazon referral fee (a percentage of the sale).
• Add fulfillment costs (shipping you pay, or FBA costs).
• Add packaging cost and a small “oops budget” for mistakes.

If the remaining profit is not worth your time, skip it.

Product ideas that often work for beginners:

• Simple home organization items
• Pet accessories that are not food or medicine
• Desk and work tools (non-electronic)
• Fitness accessories (bands, straps, grips)
• Travel accessories

Avoid restricted or risky categories early. Supplements, skincare with claims, batteries, and children’s products with strict rules. Learn first.

Step 2 – Set your channel strategy before building anything

Before creating accounts, decide how you will use each platform. Amazon can be for fast sales and validation. Shopify can focus on branding and repeat buyers.

Some sellers use Amazon for one product and Shopify for bundles. Others use Shopify for ads and Amazon for organic sales. Decide this early.

Edu Sphere helps learners build a clear channel plan so they do not waste time setting up stores the wrong way.

Pick one main channel and one support channel.

Common combos:

• Amazon first, Shopify second. Good for fast proof. You learn what sells, then build a brand store.
• Shopify first, Amazon second. Good if you already have an audience, or a strong product story.

Now decide the role of each channel.

• On Amazon, your goal is search visibility and trust.
• On Shopify, your goal is conversion and repeat customers.

Step 3 – Set up Shopify the clean way (trust first)

Shopify setup should focus on trust, not design tricks. Clean theme, clear product images, honest descriptions, visible policies, and simple checkout.

Do not overload your store with apps. Each extra app slows site and creates issues. Start simple.

With Edu Sphere, beginners learn Shopify setup step by step, including payment setup, legal pages, and store structure that builds buyer confidence.

Step 4 – Shopify and Amazon Setup (Trust & Accuracy)

Shopify:

Keep it clean and simple. Focus on trust, not design tricks.

• Use a fast, mobile-friendly theme
• Don’t overload apps
• Buy a matching domain
• Add legal pages early (shipping, returns, privacy, terms)
• Set up trusted payments and smooth checkout
• Show real contact info, honest shipping times, clear return rules, and useful product photos

Store structure: Home, Shop, About, FAQ, Contact. Product pages should clearly explain what it is, who it’s for, how it works, and shipping/returns.

Amazon Seller Central:

Accuracy matters. Follow rules to avoid account issues.

• Prepare ID, bank account, phone number, and business details
• Choose the right selling plan
• Use a consistent brand name
• Check if your product needs a UPC or category exemption

Edu Sphere helps beginners set up both platforms the right way, avoiding common mistakes and building buyer trust.

Step 5 – Fulfillment choices that actually fit beginners

Fulfillment affects cost and stress level. Amazon FBA is good for fast delivery but needs planning. FBM gives control but requires daily handling. Shopify usually starts with third-party logistics or self fulfillment.

Choose based on budget and time, not trends.

At Edu Sphere, learners compare fulfillment options with real examples so they choose what fits their situation.

You have three beginner-friendly options.

Fulfilled by Amazon (FBA)

• You send inventory to Amazon warehouses.
• Amazon ships to customers and handles many returns.
• You pay Amazon fees for storage and shipping.
• Best when your product sells consistently and fits Amazon’s rules.

Fulfilled by Merchant (FBM)

• You store inventory at home or your own space.
• You ship every Amazon order yourself.
• Best when you want full control or your product is slow-moving.

Third-party logistics (3PL)

• A warehouse company stores and ships for you.
• Can serve Shopify orders and sometimes Amazon orders.
• Best when you grow and can’t pack daily.

Step 6 – Create listings that rank and convert (without hype)

Good listings are clear, not fancy. They answer buyer questions quickly.

For Amazon

Focus on title clarity, bullet points, and main image. Keywords matter but readability matters more. Avoid exaggerated claims.

Do this:

• Title: Put the main keyword and the main benefit. Keep it readable.
• Images: Use a clean main image, then add lifestyle images, size chart, and what’s included.
• Bullet points: Five bullets that answer what it does, who it helps, key features, materials, and care instructions.
• Description or A+ content: Explain use cases. Add simple proof like materials, testing, or warranty.
• Backend keywords: Use relevant search terms, no stuffing.

Ranking basics that matter:

• Clicks from search
• Conversion rate (how many buy after clicking)
• Stock staying available
• Good reviews over time

Amazon also cares about account health. Late shipments and cancellations can hurt your listing growth.

For Shopify

Tell a simple story. Explain problem, solution, benefits, and usage. Use real language.

At Edu Sphere, students practice writing listings for both platforms with feedback, helping them improve ranking and conversion naturally.

Do this:

• Product page headline: Say what it is and why it matters.
• First paragraph: One clear use case. Keep it short.
• Sections: Features, materials, how to use, what’s included, shipping, returns.
• Photos: Show it in use. Show size. Show close-up details.
• Social proof: Reviews, user photos, short testimonials.

Conversion basics that matter:

• Fast page load
• Clear shipping times
• Easy returns
• Simple checkout

For Shopify SEO, use clean URLs, descriptive product titles, and write a short meta description that matches what the page is about.

Step 7 – Pricing that stays profitable on both platforms

Pricing should cover all costs and leave room for ads. Amazon fees differ from Shopify costs. Do not copy prices blindly.

Recalculate prices often.

Edu Sphere trains learners on pricing models so profits stay stable even when ad costs change

Write down your real costs:

• Product cost
• Shipping to you
• Packaging
• Platform fees
• Payment processing fees (Shopify)
• Amazon referral fee
• Fulfillment fees (FBA or shipping cost)
• Return loss estimate
• Small ad budget estimate

Then set a target profit per order.

A practical pricing rule:

• Shopify price can be slightly higher if you offer bundles, better support, or a bonus.
• Amazon price must still cover fees and allow you to run small promos.

Try to avoid a big price gap between platforms. People will notice. If you want to keep Amazon lower, make your Shopify offer different.

Examples:

• Same item on Amazon, bundle pack on Shopify
• Amazon gets standard color, Shopify gets exclusive color
• Shopify includes a free accessory

Step 8 – A simple 30-day launch plan

Week one research and setup. Week two listings and testing. Week three soft launch. Week four optimize based on data.

Avoid rushing.

Edu Sphere provides structured launch plans that beginners can follow without feeling lost.

Days 1 to 5: Product and profit check

• Choose one product, not ten
• Confirm landed cost and packaging
• Build a simple profit sheet
• Order samples if needed

Days 6 to 10: Build Shopify trust base

• Set up domain, theme, policies
• Create 1 to 3 product pages
• Set payment and shipping settings
• Test checkout on mobile

Days 11 to 15: Build Amazon listing

• Register Seller Central
• Create listing draft
• Prepare photos and bullets
• Decide FBA or FBM for launch

Days 16 to 20: Prepare operations

• Packaging workflow (label, insert, tape)
• Shipping workflow (printer, scale, courier)
• Customer support template answers

Days 21 to 25: Soft launch

• Launch Shopify to friends or a small audience
• Run an Amazon listing live with limited stock
• Fix any shipping or listing issues

Days 26 to 30: Push and learn

• Run small promos, not deep discounts
• Collect reviews the right way (no bribing)
• Track what questions people ask
• Improve photos and product page

If you can’t finish in 30 days, it’s usually because you are trying to build too much.

Step 9 – Marketing that’s practical (and not spammy)

Focus on one traffic source first. Amazon PPC basics. Shopify ads with small budget. No spammy messages.

Learn before scaling.

At Edu Sphere, marketing training focuses on real execution, not theory only.

Shopify practical marketing:

• Post short product demos on TikTok, Instagram Reels, YouTube Shorts
• Create one simple email flow: welcome email, abandoned cart reminder, post-purchase follow-up
• Add a small bundle offer to increase order value

Amazon’s practical marketing:

• Use Amazon ads only after your listing is clean, and your photos are good
• Start witha  low budget and exact product keywords
• Watch conversion rate. If clicks don’t turn into sales, fix the listing before increasing the budget

Universal marketing that works on both:

• Answer customer questions on the product page
• Use a clear guarantee. Keep it honest
• Make your product packaging feel neat and intentional. People remember that

Avoid spam:

• Don’t send random DMs to strangers
• Don’t buy fake reviews
• Don’t copy competitor claims you can’t prove

Final checklist

Product validated, Profit calculated, Amazon account ready, Shopify store cleared, Fulfillment chosen, Platforms connected, Listings optimized, Pricing checked, Launch plan ready, Support system in place with Edu Sphere

Selling online is not luck. It is skills, systems, and patience. Learn properly, build slowly, and results follow.